Book-Marketing Tip of the Week – May 30, 2011

Promotion enables you to network and make contacts. You will meet corporate buyers and media people who change jobs within the industry. Over the years, your reputation will move with them. A book that was not right for their circumstances in the past may be perfect in their current position.

Book-Marketing Tip of the Week – May 23, 2011

No publisher can sell books successfully in every market because no title is meant for everybody, regardless of what the author says.

Book-Marketing Tip of the Week – May 16, 2010

Conduct pre-publication publicity to hit the ground running when your title is published. Create and send review copies and press releases to reviewers and prospective buyers. Contact the broadcast media to arrange interviews on the air, and the print media to place articles about your new title.

Book-Marketing Tip of the Week – May 9, 2011

Publishing books is like tending a garden. Once you plant the seeds, you nurture them and revel in their growth. But if the plants are not properly treated, they wither and die.

Book-Marketing Tip of the Week – May 9, 2011

Publishing books is like tending a garden. Once you plant the seeds, you nurture them and revel in their growth. But if the plants are not properly treated, they wither and die.