Turn up the temperature when negotiating -- literally. "Research participants in a warm room (versus a cool but not uncomfortable one) were more likely to say they would buy the TV remote preferred by most of the other participants." (Harvard Business Review)
posted by Brian Jud at
7:36 AM
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An author's job is to make readers uncomfortable. The impetus for them to think differently is to become dissatisfied with one's current circumstances.
posted by Brian Jud at
6:29 AM
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Reminder about the APSS open mic today (and every Thursday) at Noon ET. Brian Jud will be online to answer your questions about non-bookstore marketing, and book marketing in general. Join him today at https://zoom.us/j/3671572517
posted by Brian Jud at
6:45 AM
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Have the write stuff. Don't stop writing when your book is finished. Write for blogs (yours and others), updates to your material and website, articles, essays, Top Ten Lists on your topic, sales literature, booklets and social media, as examples. Write on!
posted by Brian Jud at
5:48 AM
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See the latest (September 24) free, book-marketing newsletter and discover more tips from the top book-marketing experts (Brian Jud, John Kremer, Guy Achtzehn and others) as well as answers to readers' questions about special sales. Find proven ways for performing on TV and radio show, all this and more from the top people in their fields in the publishing business. http://tinyurl.com/3urj5fg
posted by Brian Jud at
6:17 AM
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Book Selling University has courses to help you produce better books and sell more of them. Today's featured course BSU-167: Byline Articles: How They Help Your Build Your Author Brand, by Sandy Smith. See it and more at https://bit.ly/2IAQn55 View each course up to 5 times
posted by Brian Jud at
7:58 AM
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Your written marketing material should reflect the 7Cs and should be: creative, credible, complete, concise, current, convincing and clear. You could also apply these to your on-air appearances.
posted by Brian Jud at
5:43 AM
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Remember the words in the kid's song, "Reading, writing and arithmetic?" They apply to us, too. Read about your craft. Write your book. Run the numbers to see if you can make a profit (if that is your goal)
posted by Brian Jud at
7:00 AM
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"My no-nonsense mother used to say, 'Make yourself useful.' She referred to clearing the table or taking out the trash. But as my ability to be useful expanded, so did the opportunities. I learned to add something to a meeting, a party, or a project. Being useful is so widely applicable and enormously satisfying." Kelly Corrigan, author of Glitter & Glue (Kelly did an event with Talbots which gave out a free copy of her new book: www.premiumbookcompany.com/Corrigan-Talbots.jpg )
posted by Brian Jud at
6:59 AM
0 Comments
If you do what you always did, you'll get what you always got. If you are satisfied with what you have, do more of what you have been doing. If not, try something else, like selling to non-bookstore buyers.
posted by Brian Jud at
6:02 AM
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Your book's content should be Easy, Simple and Amazing: Easy to learn, Simple to implement and give Amazing results
posted by Brian Jud at
6:18 AM
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Michael Jordan on failure: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." Give selling to non-bookstore buyers a shot. You might even score a few points in the process.
posted by Brian Jud at
4:47 PM
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Expectation is a difficult thing to overcome. After writing Catcher in the Rye, J.D. Salinger never wrote another novel. He wrote short stories and novellas, but no other full-length novel. How do you follow up on such a fantastic freshman effort? Some people just stop writing. If you make it big on your first (or any) endeavor, keep writing. Don't be afraid of success.
posted by Brian Jud at
10:16 AM
0 Comments
Authors correctly think "dialogue" is a critical technique when writing fiction. But a twist on that concept is useful in writing non-fiction. Break up your copy by including quotations from others to support your theories. Getting the permission of notables in your field will give you easier access to them, perhaps get them to provide a peer review, and they may help spread the word about your book since they are in it.
posted by Brian Jud at
6:08 AM
0 Comments
Attend the APSS (Association of Publishers for Special Sales) open mic every Thursday at Noon ET. Brian Jud will be online to answer your questions about non-bookstore marketing, and book marketing in general. Join him today at https://zoom.us/j/3671572517
posted by Brian Jud at
6:24 AM
0 Comments
Create a syndrome about your topic and be the expert on it. For example, if you have a cookbook become the expert on treating first-degree burns on grilled chicken. A children's book on prehistoric mammals? Become the expert on dino-sores. A book about addiction? Create an addictionary of special terms. Or, more seriously, being known as the expert on post-partum depression in men might get you more media appearances. If you can't be first, be different.
posted by Brian Jud at
5:51 AM
0 Comments
You don't always have to ask a question to get your prospects talking. You can do it with a statement like, "Tell me more about that."
posted by Brian Jud at
8:03 AM
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In a sales situation, use stories to make your points. When selling your books, start your story by introducing a villain (a problem in need of a solution). Then make your content the hero. Steve Jobs began every major product launch with a discussion of the problem – a weakness in the current category – followed by a description of his product, the hero that would improve his customers' lives.
posted by Brian Jud at
7:23 AM
0 Comments
Sell to your buyers in the ways in which they are used to buying. If potential buyers seek your type of book in libraries, then you have to make your books available in libraries. If they buy in bookstores, whether brick-and-mortar or online, that is where your books have to be. If they purchase through catalogs, in supermarkets, gift shops, airport stores or book clubs, then that is where your books should be accessible. Know your target buyers
posted by Brian Jud at
5:34 AM
0 Comments
Exercise your mind with creative thinking, not by jumping to conclusions
posted by Brian Jud at
6:18 AM
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People buy your book for what it does for them, not for what it is. For an explanation of that concept, see Brian Jud's article, "Stop Selling Books and Start Selling Benefits" at https://bit.ly/2ofexdG
posted by Brian Jud at
6:22 AM
0 Comments
Companies in search of new reserves of oil and natural gas conduct years of research to find potential deposits. They only drill where those resources are most likely to be found. Follow their example by looking for potential buyers where they are most likely to be found. For example, if you have a children's book try selling to non-bookstore segments such as daycare centers, children's libraries, children's museums, home-schooling groups, PTAs, Book Are Fun, government agencies, military schools, mom's organizations, work-at-home moms, toy stores, airport stores, supermarkets, discount stores, etc
posted by Brian Jud at
7:42 AM
0 Comments
Prices ending with a 9, such as 9.99, "tend to signify value, but not quality," says the "New York Times." If you want to project quality when pricing your book, go with .95
posted by Brian Jud at
7:27 AM
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