Book-Marketing Tip of the Day – September 10, 2018

Create a syndrome about your topic and be the expert on it. For example, if you have a cookbook become the expert on treating first-degree burns on grilled chicken. A children's book on prehistoric mammals? Become the expert on dino-sores. A book about addiction? Create an addictionary of special terms. Or, more seriously, being known as the expert on post-partum depression in men might get you more media appearances. If you can't be first, be different.