Book-Marketing Tip of the Day – September 7, 2018

Sell to your buyers in the ways in which they are used to buying. If potential buyers seek your type of book in libraries, then you have to make your books available in libraries. If they buy in bookstores, whether brick-and-mortar or online, that is where your books have to be. If they purchase through catalogs, in supermarkets, gift shops, airport stores or book clubs, then that is where your books should be accessible. Know your target buyers