Book-Marketing Tip of the Week - May 25, 2009

Gift-store sales are seasonal in nature, and if your title is appropriate to one of the major holiday periods you stand a better chance of acceptance. Buyers at key accounts will begin looking at seasonal titles six months before the holiday. Purchasing agents at local stores may purchase your books up to one month before the event. In most cases, distributors will accept submissions at all times. Send them a sample of the finished book with a marketing plan and a summary of your sales to date.

Book-Marketing Tip of the Week - May 18, 2009

Imagine the dilemma of prospective buyers seeking information from books. Of the entire selection facing them in a bookstore, why should they choose your particular title? Or why choose a book at all if the information is available through other sources? These are important questions to ask yourself.

Book-Marketing Tip of the Week – May 11, 2009

If you conduct workshops or seminars, use booklets to augment your
discussion material. Booklets are saddle-stitched which makes them lay
flat more readily than would a bound book, making them easier to use
during your presentation.

Book-Marketing Tip of the Week – May 4, 2009

There is a difference between marketing a feature, an advantage and a
benefit. A feature is an attribute of your book. It could be its size,
binding, title or number of pages. An advantage describes the purpose or
function of a feature, and a benefit is the value the reader receives in
exchange for purchasing your book. People buy value.