Book-Marketing Tip of the Week - May 25, 2009

Gift-store sales are seasonal in nature, and if your title is appropriate to one of the major holiday periods you stand a better chance of acceptance. Buyers at key accounts will begin looking at seasonal titles six months before the holiday. Purchasing agents at local stores may purchase your books up to one month before the event. In most cases, distributors will accept submissions at all times. Send them a sample of the finished book with a marketing plan and a summary of your sales to date.