Book-Marketing Tip of the Week -March 9, 2009

There is always the alternative of remaindering your books to recoup part of your investment, but do not choose that path too quickly. Instead, look for ways to leverage your investment. For example, think about creating a publicity event to give books away. This could help you establish contacts among people in the media, opening the door to future coverage. You can accomplish the same result by finding groups and organizations in need of your books. These could include prison libraries, shelters, nursing homes or hospitals. The goodwill and contacts you create might be worth more than the money you would make through remaindering.