Tip of the Day – July 29, 2021

 "To expand, you can either find more people to sell to or find more things to sell to the same people." (Fortune) In special sales you can do both, and build your business even more quickly. APSS can help you do it (www.bookapss.org). 

Tip of the Day – July 28, 2021

Discover new ideas in places where diverse talents gather, such as in-person networking meetings, trade shows, conferences, association meetings, gyms and coffee shops. Get away from familiar surroundings

Tip of the Day – July 27, 2021

The average office worker receives 122 emails per day causing a rise in several maladies such as Inboxication, E-mailaise and Inflowenza

Tip of the Day – July 26, 2021

There is never a right time to do the wrong thing, and never a wrong time to do the right thing 

Tip of the Day – July 25, 2021

Action is not the same as accomplishment. Like the revving engine of a car stuck in traffic, you can be busy working without moving ahead.

Tip of the Day – July 24, 2021

The strategy of implementation differs from the details of implementation. Know how, why and what you are going to do

Tip of the Day – July 23, 2021

Two ways to eliminate competition: 1) have better cost, construction and content of your books, 2) call on non-retail buyers

Tip of the Day – July 22, 2021

Life has no remote. You have to get up and change it yourself

Tip of the Day – July 21, 2021

Ever been rejected? Not all experts are correct. This quotation may make you feel better: "I must confess that my imagination refuses to see any sort of submarine doing anything but suffocating its crew and floundering at sea." HG Wells in 1901 

Tip of the Day – July 20, 2021

"If you don't have time to do it right, when will you have time to do it over?" John Wooden

Tip of the Day – July 18, 2021

Show how your book's content can solve readers' problems. The marketplace is for giving, not forgiving

Tip of the Day – July 17, 2021

"Creative conflict" in meetings enhances decision-making. It is better to learn about problems from colleagues when there is still time to fix them than from the market when it is too late.

Tip of the Day – July 16, 2021

Don't just sell books is through bookstores – bricks and clicks. Sonia Frontera likens that to "going down a rabbit hole." Also sell through non-bookstore retailers (supermarkets, discount stores) and to non-retail buyers in corporations, schools…  

Tip of the Day – July 15, 2021

If you describe yourself as an author, you are one of X,000,000. Describe yourself as an expert consultant on your topic and you are unique.

Tip of the Day – July 14, 2021

Try this: describe your book without saying what it is about. That is what corporate buyers want to hear.

Tip of the Day – July 13, 2021

"When they invented papyrus, someone probably said, 'Storytelling was so good. Why did we have to go and put it on papyrus?' But one thing doesn't change: it's the story that counts. The medium doesn't matter."  Eric Cable

Tip of the Day – July 12, 2021

Make the switch from selling a tangible book to selling intangible content

Tip of the Day – July 11, 2021

"Don't wait for success to come to you. It won't! Seize opportunities as they arise." Roger Fritz

Tip of the Day – July 10, 2021

One of the hardest decisions you will ever have to face  with your book is choosing whether to walk away or try harder.

Tip of the Day – July 9, 2021

"You have to do what others won't, if you want to achieve what others don't." Heather Hansen O'Neill 

Tip of the Day – July 8, 2021

Have you ever faced the option of being the "hero or goat"? That is actually a choice between two positives if you define goat as "Greatest Of All Time."

Tip of the Day – July 7, 2021

When sales are low, some authors blame the market or the marketing, but not the book. That is like blaming the scale if you are overweight. Be objective in your evaluation, and make necessary changes.

Tip of the Day – July 6, 2021

Are your sales not what you forecast? APSS can help you go from worst to first. www.bookapss.org

Tip of the Day – July 5, 2021

"The purpose of listening is to understand, not to determine whether someone else is right or wrong, an ally or an opponent. "Celeste Headlee  

Tip of the Day – July 4, 2021

Success in book marketing is not always about the money you make, but the difference you make.

Tip of the Day – July 3, 2021

If you want to go fast, go alone. If you want to go far, go together. Go far with APSS (www.bookapss.org)

Tip of the Day – July 2, 2021

The purpose of marketing is to be on the mind of your prospect when your prospect is ready to buy.

Tip of the Day – July 1, 2021

If it is both frightening and alluring, then you should definitely pursue it (think non-bookstore marketing).