Book-Marketing Tip of the Week – November 28, 2010

Because of that turnover, premium sales can take years to close. Although the carrot of the large order may begin to lose its appeal, remain persistent and patient until you achieve the order.

Book-Marketing Tip of the Week – November 21, 2011

United Armed Forces Association (UAFA) serves all ranks and branches of the armed forces - active duty, reserve, veterans, retired military and their dependents and civil service employees. They also buy books.

Book-Marketing Tip of the Week – November 14, 2011

Expectations are judged subjectively. Is your book easy to read? Is your booklet sized for convenience? Is its layout readable? Is the text in proper sequence? Is your table of contents easy to use? Is your video/DVD label descriptive of its contents? Disappointment caused by perceived inadequacy carries an opportunity cost expressed as negative word-of-mouth advertising. 

Book-Marketing Tip of the Week – October 31, 2011

The wide variety of products sold through military exchanges creates many opportunities for cross merchandising.