Book-Marketing Tip of the Week – January 30, 2012

The book-buying public is extremely diverse in its reading and buying requirements. You will be more effective and efficient finding groups of people who, as a whole, exhibit some similarity of need for your title.

Book-Marketing Tip of the Week – January 23, 2012

Objectives should be operational. They must be capable of being converted into assignments that instill action in those responsible for their attainment. Dynamic objectives become the basis, as well as the motivation, for work and achievement. In addition, objectives must make concentration and allocation of resources and efforts possible.

Book-Marketing Tip of the Week – January 16, 2012

Although your product-line strategy defines how your group of titles will be marketed, each title in the product line may be in a different life-cycle stage and require a unique strategy.

Book-Marketing Tip of the Week – January 9, 2012

Poor strategic direction often results when goals are written in terms of unit sales or dollar volume, with profits assumed to follow.

Book-Marketing Tip of the Week – January 9, 2012

Poor strategic direction often results when goals are written in terms of unit sales or dollar volume, with profits assumed to follow.