Book-Marketing Tip of the Week – June 1, 2015

Instead of selling through bookstores exclusively, develop new markets for your content in corporations, associations and other non-traditional segments. The payoff to can be enormous. Consider the difference between Apple and Microsoft. Between 2001 and 2015 Apple has made significant moves to create or enter new markets by introducing the iPod, iTunes, the iPhone, the App Store, the iPad and the iWatch (and soon, online television according to the March 17 Wall Street Journal). Its sales and profits increased massively. Over the same period Microsoft's revenue went from nearly five times that of Apple to about half of Apple's. Close to 80% of its profits resulted from two businesses (Windows and Office) with no compelling market-creating moves. 

Book-Marketing Tip of the Week – May 18, 2015

Follow up if you are rejected. Here is an example why. Jenna Lee was rejected after applying for a position as a TV news reporter. So she inquired seeking feedback that could help her improve her demo tape. The response was they did not like her accent. But she felt she had no regional accent, and followed up again. They found that a different person, Jennifer Lee, did have an accent, and was disqualified. They assumed they were the same person and never saw Jenna Lee's demo tape, but did later. She was hired.

Book-Marketing Tip of the Week – May 11, 2015

Authors create titles that are published as physical books. Publishers make money when people buy books, so the key to greater profitability is increasing the number of books sold, not titles created. 

Book-Marketing Tip of the Week – May 4, 2015

Mind your chin, says Greg Hartley, a former U.S. Army interrogator and a body language expert. If it's too high you look indignant; too low and you look weak. Keep your chin centered to exude confidence and compromise.