Tip of the Day – March 31, 2021

Knowledge without the will to act is impotent. Will to act without knowledge is blind and reckless. Learn about marketing, create a plan, and then take action. Evaluate your results and make necessary changes as you proceed.

Tip of the Day – March 30, 2021

If you don't think you can charge premium prices, hang out with people who do and it will change your perspective." Ellen Violette  

Tip of the Day – March 29, 2021

Nobody reads ads. People read what interests them. Sometimes, it's an ad.

Tip of the Day – March 28, 2021

Effective communication must be customized for the intended consumer. Discover "Nine Ways to Write More Persuasive Marketing Copy" to help you write promotional material that will help you sell more books.  http://bit.ly/2wMHjd8  

Tip of the Day – March 27, 2021

Get quotes and testimonials from people that your potential buyers know and respect

Tip of the Day – March 26, 2021

You can achieve your dreams at any age. At 30, Harrison Ford was a carpenter. At 65, Harland David Sanders began Kentucky Fried Chicken. Ray Kroc was 52 when he opened his first McDonald's franchise. And Captain Crunch joined the navy at 50.

Tip of the Day – March 25, 2021

Three roles of marketing: Identify customers and understand their needs. Satisfy customers and make them feel better after the exchange. Retain customers by giving them a reason to keep coming back.

Tip of the Day – March 24, 2021

There are many marketing actions you can take before your book is published. APSS created a timeline to help you:  www.bookapss.org/PrePubTimeLine.pdf     

Tip of the Day – March 23,2021

You should be ready to market your books at the drop of a hat. Did you ever wonder why people say, "At the drop of a hat?" In the 1800s, it was customary to drop a hat -- instead of shooting a gun -- to signal that a race had started.

Tip of the Day – March 22, 2021

"Our American story, for generations, is of a people who seek to move forward. A people who look at a mountain and worry not about the tough climb ahead, but dream about the view from the summit," said Bill Owens. APSS thinks it applies to authors, too.  

Tip of the Day – March 21, 2021

When selling, communicate a single message: why your content is the best means for reaching your prospect's objectives. Remember KISS – Keep It Straightforward and Simple 

Tip of the Day – March 20, 2021

Pay-to-play is good – if you are the recipient. Get promotional partners (companies, associations) to pay to be in (product placement),or sponsor your book.

Tip of the Day – March 19, 2021

Promote heavily to avoid boomerang books – those that are returned

Tip of the Day – March 18, 2021

If you do what you always did, you will get what you always got. If you are not satisfied with your sales so far, try selling to non-bookstore buyers. 

Tip of the Day – March 17, 2021

Is What You Have to Say What People Want to Hear? If so, you can sell a lot more books. See Brian Jud's article about how to do that here: http://bit.ly/3cDgppB  

Tip of the Day – March 16, 2021

Clayton Christenson says, "Consumers hire products to do a certain job for them." What job does your content do for your readers? 

Tip of the Day – March 15, 2021

Keep trying for that first sale. It only takes one to get the ball rolling. When someone else believes in you, you believe more in yourself.

Tip of the Day – March 14, 2021

Create a book-marketing SWOT team to analyze your Strengths, Weaknesses and Opportunities as well as the Threats to your business. Join an APSS Mastermind Group www.bookapss.org/programs/APSSMastermindGroup.pdf   

Tip of the Day – March 13, 2021

"When setting out on a journey, do not seek advice from those who never left home," said Rumi. The most expensive thing about book publishing and marketing is a mistake. Seek advice from experts to help you start on, or get on, the right path, heading in the right direction.

Tip of the Day – March 12, 2021

Authors do it backwards. They write the content, produce the book and then seek a buyer. Instead, start with a market need, create the content, then make it available where your target buyers shop.

Tip of the Day – March 11, 2021

You do not control a sales exchange by talking, but by asking questions, listening and responding to the answers.

Tip of the Day – March 10, 2021

When making a sales presentation don't simply convert a spreadsheet into a chart. That only visualizes data. It doesn't communicate your idea

Tip of the Day – March 9, 2021

Want to sell more books? See "How to Market Books from the Customer's Perspective" Brian Jud's article in Book Business Magazine at http://tinyurl.com/gmznf4p

Tip of the Day – March 8, 2021

You are influenced by the people with whom you choose to surround yourself. Some say No, some say Now and some say Wow. Choose wisely.

Tip of the Day – March 6, 2021

"Rules, like streets, can only take you to known places." Ocean Young  Visit some unknown places such as where non-bookstore buyers lurk – retail and non-retail.

Tip of the Day – March 5, 2021

Bring buyers to the decision point gradually: problem – solution – confirmation -- repeat 

Tip of the Day – March 4, 2021

When negotiating, mind your chin, says Greg Hartley, a former U.S. Army interrogator and a body language expert. If it's too high you look indignant; too low and you look weak. Keep your chin centered to exude confidence and compromise.

Tip of the Day – March 3, 2021

 

The most desired piece of real estate on your sales literature is at the upper right because that is where eyes tend to be drawn first. If you place your most expensive product or service there (your workshop at $295), everything else looks like a relative bargain (your book at $29.95).

Tip of the Day – March 2, 2021

Content may be king, but distribution is the kingdom. If people cannot buy your book it doesn't matter how good it is.