"While it's tempting to try to be everything to everyone, an impactful way to stand out in a crowded marketplace is to do one thing well." Entrepreneur magazine
posted by Brian Jud at
6:26 AM
0 Comments
"While it's tempting to try to be everything to everyone, an impactful way to stand out in a crowded marketplace is to do one thing well." Entrepreneur magazine
posted by Brian Jud at
6:19 AM
0 Comments
See my latest (February 27) free #bookmarketing newsletter with columns by me, Kremer, Achtzehn, Briles and others. http://tinyurl.com/3urj5fg
posted by Brian Jud at
6:18 AM
0 Comments
It costs more to win new customers than to keep existing ones. Don't let inattention or lack of follow up drive your customers away.
posted by Brian Jud at
7:05 AM
0 Comments
Want a detailed, customized list of prospective buyers for your book? Or just listen in on the consults of others' books? On March 14 at 6:00 pm ET Brian Jud and Guy Achtzehn will personally evaluate your book. We will point out profitable segments in which to sell them, list unique sales opportunities, and give you practical marketing ideas. We will show you detailed, specific information about how to find and contact potential buyers. Your book can be one of them. Info at www.bookapss.org/OneOnOneConsultMar14.pdf and register at http://tinyurl.com/gugg5w4
You can send your questions in advance and we will answer them. It's like having your own private consultant. This is an offer for APSS members that is new to the book-publishing industry. You will be astounded at the ideas you will get.
"I recently took an APSS personal consultation on how to sell bulk copies of our book, My Publishing Journey. Not only did Brian and Guy confirm some of our likely target markets, they opened our eyes to several that I would've never considered, as well as unique methods of implementing the sales. Their ideas are fresh, real, and doable! We're excited to implement these and reap the results." Tamara Dever, creative director, TLCGraphics.com
posted by Brian Jud at
7:33 AM
0 Comments
Watch your body language when selling. Hold your head straight and avoid tilting it or cocking it to either side. (Wall Street Journal)
posted by Brian Jud at
3:45 AM
0 Comments
"Do your homework. Know your audience and what their deepest needs are, their deepest desires and their deepest concerns." Tony Robbins
posted by Brian Jud at
5:11 AM
0 Comments
Tonight's webinar: "What's the Big Deal? How to Negotiate Large, Profitable Book Orders" by Brian Jud; 7:00 pm ET; http://tinyurl.com/grgndvp
posted by Brian Jud at
5:51 AM
0 Comments
Ever been rejected? See my article "Ten Awesome Ways to Turn No into Yes," http://tinyurl.com/hnynnbl
posted by Brian Jud at
6:47 AM
0 Comments
Greatness doesn't always come from dramatic leaps. In most cases it comes from small, persistent leaps.
posted by Brian Jud at
5:30 PM
0 Comments
Personal networking is important. Bill Nye says, "Everybody you ever meet knows something you don't." And you know something they don't.
posted by Brian Jud at
4:13 PM
0 Comments
Increased revenue is not just the result of planning. It's the result of implementing a well-formulated plan.
posted by Brian Jud at
3:50 AM
0 Comments
To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And every book has competition, regardless of its content. In retail sales you have competition for shelf space, media placement, airtime, readers' wallets, reviewers' time, etc. In non-retail sales you are competing against budget money, coffee mugs and other sales-promotional products. Know the value of your competition to your prospective buyers, and how your content stands in comparison.
posted by Brian Jud at
6:10 AM
0 Comments
"It doesn't matter how slowly you go, as long as you do not stop." Confucius
posted by Brian Jud at
5:39 AM
0 Comments
Test your book's title. You have less than ten seconds to lure a potential retail-store buyer into buying your book.
posted by Brian Jud at
6:05 AM
0 Comments
Regular bestselling writers have a subject that is overwhelmingly important to their brand (think Grisham and Steele)
posted by Brian Jud at
8:26 AM
0 Comments
"I learned that my job wasn't to tell people what to wear but to find out what they wanted and then to give it to them in an unexpected way." Kenneth Cole in Fortune
posted by Brian Jud at
6:18 AM
0 Comments
Just do something. When artist Jasper Johns was asked how to create, he replied, "It's simple. You just take something and do something to it. Pretty soon, you've got something." Transform your idea. Add something. Take something away. Experiment with different approaches. Look at it backwards. Ask "What if... .' Look for hidden analogies. Break the rules. What creative things can you do to your idea?
posted by Brian Jud at
6:29 AM
0 Comments
You don't always have to ask a question to get your prospects talking. You can do it with a statement like, "Tell me more about that."
posted by Brian Jud at
5:42 AM
0 Comments
You don't have to be the most knowledgeable person on your subject to get on the air – just be knowledgeable and a good interview
posted by Brian Jud at
5:48 AM
0 Comments
Editing is more than correcting typos and grammar. Have your editor confirm that you actually communicated what you intended
posted by Brian Jud at
5:12 AM
0 Comments
"Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can." John Wesley
posted by Brian Jud at
6:38 AM
0 Comments
Have high-quality content – you may have to eat your words. :)
posted by Brian Jud at
8:35 AM
0 Comments
"Know your outcome when presenting. I don't think anyone should ever speak about anything they're not passionate about." Tony Robbins
posted by Brian Jud at
8:12 AM
0 Comments
Want a 20-minute consultation on your book by two sales pros? APSS will do that for you on Feb 13 at 6:00 pm ET. Guy Achtzehn and Brian Jud will give you more ideas for selling your books than you ever imagined. Or, just listen to the consults. Info and register at http://tinyurl.com/jofdnru
posted by Brian Jud at
5:33 AM
0 Comments
Be persistent. Two frogs fell into a bucket of cream. The first frog, seeing that there was no way to get any footing in the white fluid, accepted his fate and drowned. The second frog didn't like this approach. He thrashed around and did whatever he could to stay afloat. Soon his churning turned the cream into butter and he was able to jump out. How persistent are you?
posted by Brian Jud at
3:45 AM
0 Comments
"How to Write About Real People Without Ending Up in Court," by Helen Sedwick; webinar Feb 7 at 6 pm ET; http://tinyurl.com/h8skccq
posted by Brian Jud at
6:01 AM
0 Comments
Subscribe to
Posts [Atom]