Book-Marketing Tip of the Week – September 30, 2013

Traditional book marketing has us place books on bookstore shelves, then promote them so interested buyers go to the stores to purchase them. In special-sales marketing you look for other areas of opportunity, define the potential of each and then create your strategies and tactics for developing them.

Book-Marketing Tip of the Week – September 23, 2013

A discussion beginning with the words "I received a great manuscript today" will rarely be as effective as one beginning with "I was reading about a new consumer trend for which there are no current titles available. What if we…."

Book-Marketing Tip of the Week – September 16, 2013

 There are many benefits to creating a solid image, including: greater long-term revenue and profits, better relationships with channel members, employee motivation, customer loyalty and loyalty that applies to product extensions.

Book-Marketing Tip of the Week – September 9, 2013

Safeway Inc., has an online handbook to introduce potential suppliers to their business philosophy and practices. It is a reference to guide you in the initial steps for creating a business relationship. These pages provide you with basic steps and information you will need to pursue your sales with Safeway. Find this handbook by contacting the Book Buyer, 5918 Stoneridge Mall Rd., Pleasanton, California, 94588-3229 http://www.safeway.com