Book-Marketing Tip of the Week – November 29, 2010

Gift shops offer an excellent opportunity to sell more of your books. This category includes major accounts such as Hallmark Stores and Spencer Gifts. It also includes regional chains, local card and gift stores as well as hotel and hospital gift shops.

Book-Marketing Tip of the Week – November 22, 2010

When exhibiting at a trade show, attracting the attention of potential customers wandering past your exhibit is a key to success. Plan demonstrations or events that will make people stop and look. For example, magicians and celebrities usually attract attention. Or, hold a raffle or conduct a game that awards prizes on the basis of participation. Sound and motion are typically good at stimulating awareness. The closer your demonstration is to your theme, the more likely it will be to contribute to your sales objective.

Book-Marketing Tip of the Week – November 15, 2010

The composition of each library's collected works changes over time, and librarians are aware of the number of collection turns that occur, just as a retailer watches its inventory turns. They must have a sufficient number of desired books on hand as their patrons' needs transform. Librarians need information as efficiently as possible and rely on advance notice or automatic ordering processes.

Book-Marketing Tip of the Week – November 1, 2010

The term special sales has come to be defined simply as selling books in non-bookstore markets. According to this definition, you are pursuing special sales if you sell your title to libraries, discount stores and book clubs. While this is true, it is only part of the opportunity available. In reality, special-sales marketing is a strategy for growing your business profitably.