Book-Marketing Tip of the Week – November 22, 2010

When exhibiting at a trade show, attracting the attention of potential customers wandering past your exhibit is a key to success. Plan demonstrations or events that will make people stop and look. For example, magicians and celebrities usually attract attention. Or, hold a raffle or conduct a game that awards prizes on the basis of participation. Sound and motion are typically good at stimulating awareness. The closer your demonstration is to your theme, the more likely it will be to contribute to your sales objective.