Book-Marketing Tip of the Week – October 29, 2012

Create brand identity and leverage that with new titles and in new markets.

Book-Marketing Tip of the Week – October 22, 2012

Your positioning statement must communicate your title's distinct benefits as they relate to each segment of customers, by demonstrating how your title meets their particular needs.

Book-Marketing Tip of the Week – October 15, 2012

The development of strategies, plans and programs to profitably meet the needs of different market segments gives your company a distinct competitive advantage.

Book-Marketing Tip of the Week – October 8, 2012

Rank your target markets according to their size, accessibility, your ability to dominate competitively, and measurability.