Book-Marketing Tip of the Week - March 30, 2009

Libraries represent a target market of 117,418 locations, divided into many sub-markets. In addition to the 9074 public libraries, there are libraries in colleges, as well as public and private schools. Libraries serve governmental agencies (i.e., prisons) and the armed forces personnel. And there is a category for special libraries including corporate, medical, law and religious libraries.

 

 

 

 

 

 

Book-Marketing Tip of the Week – March 23, 2009

The vast number of quick-fix products and services available today have
led people to expect immediate results in almost all areas of their
lives. But, there is no quick fix when it comes to selling books. People
take their time making decisions about what they will buy. They must
reach a certain comfort level before they will part with their money.

Book-Marketing Tip of the Week –March 16, 2009

One of the beautiful maxims of special-sales marketing is that buyers
are rarely concerned about whether the title is on the frontlist or
backlist. Their emphasis is on the content of your material. If it is
current and relevant to them, they will consider the purchase.

Book-Marketing Tip of the Week -March 9, 2009

There is always the alternative of remaindering your books to recoup part of your investment, but do not choose that path too quickly. Instead, look for ways to leverage your investment. For example, think about creating a publicity event to give books away. This could help you establish contacts among people in the media, opening the door to future coverage. You can accomplish the same result by finding groups and organizations in need of your books. These could include prison libraries, shelters, nursing homes or hospitals. The goodwill and contacts you create might be worth more than the money you would make through remaindering.