Book-Marketing Tip of the Week – January 27, 2014

When buyers face uncertainty about which book to choose, they want to deal with an author who  they perceive has an understanding of their needs and interests that goes beyond price.

Book-Marketing Tip of the Week – January 20, 2014

In special-sales markets, many orders are for multiple copies or with standing (blanket) purchase orders, minimizing your costs to fulfill them. Some businesses purchase your products at list price and pay you in less than 90 days.

Book-Marketing Tip of the Week – January 13, 2014

When buyers face a variety of alternatives, they want to deal with a brand they trust. Create and project an image to each of your target markets reassuring them that you understand what they need and have created a product line that will meet their needs.

Book-Marketing Tip of the Week – January 6, 2014

Direct distribution (non-retail marketing) will enable you to circumvent the bookstores, sell in large quantities, eliminate returns and create a compelling brand.