Book-Marketing Tip of the Week – August 27, 2012

Give yourself a distinct competitive advantage with strategies, plans and programs that profitably meet the needs of different market segments.

Book-Marketing Tip of the Week – August 20, 2012

Competitive strategy is not only about carving out a niche. It is the creation of a unique and valuable position involving a set of activities that are different from your competitors and meet the needs of your market.

 

Book-Marketing Tip of the Week – August 13, 2012

What value-satisfying programs and services can you provide that the customer will want to buy?

Book-Marketing Tip of the Week – August 6, 2012

A focus strategy is built around serving a particular target very well.