Your strategy should enable your firm to deliver a unique array of benefits for a particular set of customers. Strategic thinking defines how you will price, distribute and promote your titles to each target.
posted by Brian Jud at
12:25 PM
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One of the least appreciated ways to sell books and gain crucial exposure at the same time is to conduct a regional library tour. This might include most libraries in your state if it's small. If too large for that, confine your visits to a manageable geographical area. The idea is to arrive at the library, make your presentation, have the book signing and be back home within two or three hours.
posted by Brian Jud at
9:05 AM
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