Book-Marketing Tip of the Day – January 31, 2021

The APSS Book Selling University was a great success! More than 400 people registered (33% more than last year) for the 10 courses conducted by 12 different speakers with over 1130 "virtual seats" filled (40% over 2020). Everyone (from Alaska to England) discovered more ways in which to profitably produce, publish, monetize, protect and market their books in ways and places they never thought of before. The feedback has been excellent!

Book-Marketing Tip of the Day – January 30, 2021

While you are meeting with prospective buyers, lead them to the "Aha" moment when they understand, "This person really wants to help me succeed, putting the solution of my problem in the forefront of the decision."

Book-Marketing Tip of the Day – January 29, 2021

Today is the last day of the (free) virtual Book Selling University – starting at Noon ET. Nationally known speakers help you discover how to sell more books during a pandemic, find and work with a publisher, understand copyrights, avoid scams, build your personal brand and much more. For more information and to register go to: https://bit.ly/2NtFVVi

Book-Marketing Tip of the Day – January 28, 2021

Use the unique value of your content to segment markets, position your brand and create competitive advantage. This advantage is cumulative -- it grows over time or with the number of customers served.

Book-Marketing Tip of the Day – January 27, 2021

Attend the "How To Find and Work With a Publisher" by Rudy Shur at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Ten different topics with new speakers from last year's event. Information and registration: https://bit.ly/2NtFVVi

Book-Marketing Tip of the Day – January 26, 2021

"How to Get Media Attention When No One Knows Who the Hell You Are" by Joanne McCall at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Ten different topics with new speakers. Info and registration: https://bit.ly/2NtFVVi

Book-Marketing Tip of the Day – January 25, 2021

Discover "Seven Ways To Monetize Your Book" by Karen Strauss at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Ten different topics with new speakers. Info and registration: https://bit.ly/2NtFVVi or www.bookapss.org

Book-Marketing Tip of the Day – January 24, 2021

See "A Panel Discussion About Getting More Publicity in Niche Markets" with Marika Flatt, Sandy Smith and Jared Kuritz at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and no-charge registration: https://bit.ly/2NtFVVi

Book-Marketing Tip of the Day – January 23, 2021

Are you stuck in a rut with your book marketing? See Brian Jud's article for Ingram Spark, "If It's Not Broken, Break It: 9 Tips to Create Good Book Marketing Habits" at  https://bit.ly/3env9cb

Book-Marketing Tip of the Day – January 22, 2021

"Selling to Libraries Amidst the Continuing COVID Pandemic" by Sharon Castlen at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and registration: https://bit.ly/2NtFVVi 

Book-Marketing Tip of the Day – January 21, 2021

Bookstore sales from Jan – Nov 2020 declined 30% from 2019 (PW online, Jan 20, 2021). Start selling to non-bookstore buyers. How? Attend the APSS Free, Virtual Book Selling University on Jan 28–29. Information and registration: https://bit.ly/3qfyVJO

Book-Marketing Tip of the Day – January 20, 2021

Product form is variable. Ask your target readers and corporate buyers how they want your information delivered. Is it as a printed book? Booklet? Ebook? Audio book? Seminar? A personal presentation? Then that is how you should provide it to them.

Book-Marketing Tip of the Day – January 19, 2021

Bookstore marketing tries to sell books. Non-bookstore marketing connects your content to the needs of buyers and solving their problems. Which perspective do you think will sell more books?

Book-Marketing Tip of the Day – January 18, 2021

While you are meeting with prospective buyers, lead them to the "Aha" moment when they understand, "This person really wants to help me succeed, putting the solution of my problem in the forefront of the decision."

Book-Marketing Tip of the Day – January 17, 2021

Book marketing is like an iceberg where bookstores are the visible tip, and special sales the unseen, larger opportunity. Sell your books in hidden markets to increase your sales, revenue and profits.

Book-Marketing Tip of the Day – January 16, 2021

All you need to know about "Copyrights, Trademarks and Avoiding Scams and Lawsuits" by Helen Sedwick at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and registration: https://bit.ly/3qfyVJO  

Book-Marketing Tip of the Day – January 15, 2021

Discover "How to Sell More Books During a Pandemic (retail, military, government, homeschooling, etc.)" by Guy Achtzehn and Brian Jud at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and registration: https://bit.ly/3qfyVJO

Book-Marketing Tip of the Day – January 14, 2021

How can you hook people to learn more about your book? An example is what TV people say: "How many feet of snow will we have tomorrow? Find out after this break." People stick around because it's important to them to know.. 

Book-Marketing Tip of the Day – January 13, 2021

When people ask you about your book, do you describe it as a 6"x9" softcover book with X00 pages? Or does your description spring from your belief in your content and message? Project your passion. 

Book-Marketing Tip of the Day – January 12, 2021

Do you want to sell more books with no returns? Attend the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Ten new topics with different speakers from last year. Info and registration: https://bit.ly/2K0shHK

Book-Marketing Tip of the Day – January 11, 2021

All you need to know about "Copyrights, Trademarks and Avoiding Scams and Lawsuits" by Helen Sedwick at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and registration: https://bit.ly/2K0shHK 

Book-Marketing Tip of the Day – January 10, 2021

Discover "Seven Ways To Monetize Your Book" by Karen Strauss at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Ten different topics with new speakers. Info and registration: https://bit.ly/38k1OhR

Book-Marketing Tip of the Day – January 9, 2021

Discover "How to Sell More Books During a Pandemic (retail, military, government, homeschooling, etc.)" by Guy Achtzehn and Brian Jud at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and registration: https://bit.ly/38k1OhR

Book-Marketing Tip of the Day – January 8, 2021

"Marketing Books in a Covid World: What works - What changes - What New Options Are Now Available" by Sharon Castlen at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Info and registration: https://bit.ly/38k1OhR

Book-Marketing Tip of the Day – January 7, 2021

"How to Get Media Attention When No One Knows Who the Hell You Are" by Joanne McCall at the APSS Free, Virtual Book-Selling University on Jan 28 – 29. Ten different topics with new speakers. Info and registration: https://bit.ly/38k1OhR

Book-Marketing Tip of the Day – January 6, 2021

Book marketing is like an iceberg where bookstores are the visible tip, and special sales the unseen, larger opportunity. Sell your books in hidden markets to increase your sales, revenue and profits.

Book-Marketing Tip of the Day – January 5, 2021

Your book's content does not sustain progress, it initiates progress. Have something people can buy from you to follow up (seminar, consult, DVD) and increase your revenue per person.

Book-Marketing Tip of the Day – January 4, 2021

"Location and environment are crucial if you want to generate a decent idea. Being relaxed, sometimes distracted, helps. The harder you force yourself to have an idea, the harder it is to get one." Kevin Duncan

Book-Marketing Tip of the Day – January 3, 2021

"When prospective buyers say, 'I'm not interested,' that doesn't mean they won't buy. It means that you didn't create a sales pitch that was interesting enough" Guy Achtzehn 

Book-Marketing Tip of the Day – January 2, 2021

Teamwork makes the dream work. You and APSS (bookapss.org) make a great book-marketing team.

Book-Marketing Tip of the Day – January 1, 2021

May your troubles be less. Your blessings be more. And nothing but happiness (and health) come through your door. Happy New Year!