Book-Marketing Tip of the Week – November 26, 2012

Your positioning statement must communicate your title's distinct benefits as they relate to that segment of customers, by demonstrating how your title meets their divergent needs.

Book-Marketing Tip of the Week – November 19, 2012

Strong brand management can improve the relationships you have with your distribution-channel partners.

Book-Marketing Tip of the Week – November 12, 2012

The value of a book is not the after-tax profits derived from its sales. Its value is the long-term contribution it makes to the identity of your imprint.

Book-Marketing Tip of the Week – November 5, 2012

                

Create brand identity and leverage that with new titles and in new markets.