Book-Marketing Tip of the Week – November 4, 2013

 As you prioritize your prospects and opportunities (as described in Section Thirty One) plan to sell smaller, but more frequent quantities to retailers while you are working on the larger orders. This may help to generate some interim cash flow. But the axiom still holds true that people buy on their timelines, not yours. If you are selling a gift book to retailers they may not buy it if their gift-buying opportunities has passed for this year.