Book-Marketing Tip of the Week - June 14, 2010

Buyers want to buy helpful information, not necessarily books. This gives you the flexibility to customize the form in which the information is delivered. It may be a comb-bound or spiral-bound manual that lies flat when used as a workbook during your seminars. Or, it may be a 3-ring binder allowing people to add or change pages easily. You may choose to serve the needs of you potential customers with a video program, DVD, CD or saddle-stitched booklet.