Book-Marketing Tip of the Week - April 19, 2010

Retail sourcing is the activity of looking for new products and the negotiation of buying conditions with new and existing suppliers worldwide. Some retail operations such as Petco require that you work through their "Sourcing Portal" company, Siennax. There is no cost to set up this network, but if they do accept your books, there will be an annual charge based on sales (with a minimum of $300).  Siennax Sourcing Services, 171 Saxony Road, Encinitas, CA 92024; Phone: 858-385-8900, 800-717-4565 Fax: 858.385.8997 (http://www.siennax.com). On the other hand, PetSmart does not work through the same sourcing process, but requires that you have an account with Baker and Taylor, their exclusive media vendor.