Book-Marketing Tip of the Week – March 22, 2010

There are two places in which you can sell books – in bookstores or
outside of bookstores. That is an obvious statement, but sometimes
publishers overlook apparent opportunities because they are blinded by
tradition when it comes to selling their books. "I've always done it
this way" has become their mantra, its soothing familiarity lulling them
into a feeling of security befitting the passengers of the Titanic as
they began their journey.