Book-Marketing Tip of the Week -- March 15, 2010

Category buyers at Target are more "book friendly" than most discounters
due to a corporate commitment to reading and learning. The literacy
program Reading Is Fundamental (RIF) partnered with Target Corp. to
encourage children to stay engaged in reading activities throughout the
summer. The program (Summer Reading is Out of this World) featured an
online reading log and tracking system and a motivational activity.