Book-Marketing Tip of the Week – April 5, 2010

If you choose to sell directly to museum stores, approach them as you
would any other prospects. Find out the buyers' names and make
appointments to meet with them. You can usually find this on their
website, as well as other information that will help you prepare for the
sale. Since you wrote a book on the museum's theme, demonstrate your
knowledge of it and the museum itself.