Book-Marketing Tip of the Week – June 16, 2014

Once corporate executives make the decision to conduct a marketing campaign, the search to find the best promotional item begins by talking with potential suppliers (coffee mugs, apparel, hats, books) for their ideas and prices. Once the buyers have reduced the list to a final few, they may ask the finalists to offer something more. Those not familiar with the negotiation process usually offer a price concession, and thereby lose the sale.