Book-Marketing Tip of the Week - March 17, 2014

This week’s new APSS Spotlight feature helps members sell business books to non-bookstore buyers. At www.bookapss.org you will find instructions for creating a marketing plan of a business title as well as a sample prospect list with 28 pages of potential special-sales buyers who can purchase your books in large, non-returnable quantities. There is a description of how corporations use books as premiums and how you can find sales representatives to sell your business books for you to corporate buyers.