Book-Marketing Tip of the Week – February 7, 2011

You can generate free exposure through media appearances. Most shows do not charge you to be a guest, nor are you paid for your performance. But this free exposure can reap the equivalent of tens (if not hundreds) of thousands of dollars in publicity. Potential customers in all markets can hear your message. Your media appearances will reach them, advancing your credibility, perhaps just as they are contemplating a large purchase of your books.