Book-Marketing Tip of the Day – February 1, 2016

Selling books to corporate buyers is like going to the gym. Every January my gym gets crowded with people trying to follow their New Year's resolutions. By February most have given up. It's harder than they expected, and the results are not quick to come. Don't let that happen to your goals for your book. Large quantity special sales take time – sometimes years. Stick with it until you reach your objective.