Book-Marketing Tip of the Day – January 30, 2016

Henry Ford invented the modern charcoal briquette from sawdust and scrap wood generated in his auto factory. He encouraged people to use their cars on picnic outings by offering barbecue grills and Ford Charcoal at his dealerships. What could you give people as an incentive to buy your books? A discount on your consulting? A bone-shaped "cookie" cutter for you book about home-made dog treats? Be creative.