Book-Marketing Tip of the Day – October 31, 2018

The trick is to treat your readers to helpful content or a great story 

Book-Marketing Tip of the Day – October 30, 2018

Don't overlook the obvious. "Only the most foolish of mice with hide in a cat's ear," says Scott Love, "but only the wisest of cats would think to look there." Don't miss the obvious. What are you overlooking? What's the most obvious thing you can do? What resources and solutions are right in front of you? Could it be to sell your books through supermarkets and discount stores? Or to corporate buyers?

Book-Marketing Tip of the Day – October 29, 2018

"Sometime you have to ignore conventional wisdom. In 2008 everyone was asking, "When are you going to move into the hotel business, which has higher margins than air?" So, we started CheapOstay, a hotels-only brand. But after two years I wasn't making any money. So, we pulled the plug on the hotel business and lost a few million dollars, but returning the focus to our core strength paid off." Sam Jain, Founder of CheapOair

Book-Marketing Tip of the Day – October 28, 2018

It's been said that the best medicine for lack of discipline is an assignment a deadline and a stack of bills. For many people the ultimate inspiration is the deadline. That's when you put away your excuses and get down to the business of making your idea happen. What type the deadline can you give yourself?

Book-Marketing Tip of the Day – October 27, 2018

Two kinds of people fail – those who listen to everybody or listen to nobody

Book-Marketing Tip of the Day – October 26, 2018

1,009,188 ISBNs were issued to self-published authors in 2017. Competition to sell book through bookstores (bricks and clicks) is now 1 million times more difficult. APSS (www.bookapss.org) can help you sell to and through non-bookstore buyers

Book-Marketing Tip of the Day – October 24, 2018

Book Selling University has courses to help you produce better books and sell more of them. Today's featured course BSU-119 Understanding PR Strategies and Timelines, by Marika Flatt. See it and more at https://bit.ly/2IAQn55  View each course up to 5 times

Book-Marketing Tip of the Day – October 23, 2018

People with a need look for a solution. Help buyers solve their problems with your content and you will sell more books.

Book-Marketing Tip of the Day – October 21, 2018

How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time, too. More time than most think, especially to non-bookstore buyers. That is why many quit.  

Book-Marketing Tip of the Day – October 20, 2018

The secret to success? Early to bed, early to rise, work like heck and advertise

Book-Marketing Tip of the Day – October 19, 2018

Why is word-of-mouth advertising so effective? "When savvy to the source of a message, people tend to discount the stimulus as boring or manipulative. When the audience knows the formula, the magic trick isn't magic anymore, it's just a trick." Derek Thompson

Book-Marketing Tip of the Day – October 18, 2018

"Don't run toward the money. Sometimes we seek a bank loan before we need it. Think about the product you've got and what you can accomplish with it. Keep hold of the equity of your brand as long as you can." Jo Malone, Founder, Jo Loves

Book-Marketing Tip of the Day – October 17, 2018

"If you can't fit the idea of your story into one simple sentence, you don't understand your story." 

     Craig Moorhead, author

Book-Marketing Tip of the Day – October 15, 2018

Fix the problem, not the blame. 

Book-Marketing Tip of the Day – October 14, 2018

Exercise your risk muscle. Do you hit the bull's-eye every time you shoot? If so you are probably standing too close to the target. As comedian Woody Allen puts it, "If you're not failing every now and then it's a sign you're not doing anything innovative." Everyone has a risk muscle. You keep it in shape by trying new things. If you don't, it atrophies and may no longer be able to take chances. How can you exercise your risk muscle?

Book-Marketing Tip of the Day – October 13, 2018

Expect the unexpected. Columbus was looking for India. Bell was trying to invent a hearing aid. Colonel Sanders set out to sell his chicken recipe to restaurants. Bell was trying to invent a hearing aid.  Often what we're looking for leads us to something much different. What are two unexpected things that might happen to your current project?

Book-Marketing Tip of the Day – October 11, 2018

How many books to print? Produce an ebook, too? High price or low? Too many decisions to make? If you are tired of making decisions you may be suffering from decision fatigue. "The cause of this condition is having two things that have become abundantly available: data and choices. Having data feels like power. Having choices feels like freedom. Sometimes having both is having neither." (Wall Street Journal)

Book-Marketing Tip of the Day – October 9, 2018

Book Selling University has courses to help you produce better books and sell more of them. Today's featured course is BSU–102 The Selling Power of Book Design, Tami Dever. See it and more at https://bit.ly/2IAQn55 View each course up to 5 times

Book-Marketing Tip of the Day – October 6, 2018

Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear

Book-Marketing Tip of the Day – October 5, 2018

Self-acceptance is an inner strength that helps you deal with negativity. For example, how do you feel when you get a bad review of your book?  Do you blame the reviewer? That is like blaming the scale if you are overweight. If you believe yourself to be a good writer, then you can accept criticism and learn from it. If many reviewers make the same critique, maybe they are right and you need to rewrite your material. 

Book-Marketing Tip of the Day – October 4, 2018

Make a comparison. What do a cat and a refrigerator have in common? They both have a place to put fish, they both have tails, and they both come in a variety of colors. What similarities does your idea have with a raging river? A bud about to open? Building a house? Making a law? Raising a child? Waging war? How can these help you understand your idea in a new way? To what can you compare your idea?

Book-Marketing Tip of the Day – October 3, 2018

In special-sales marketing, your customers may place a (blanket) standing order (a given number of books to be shipped automatically on some predetermined schedule) if your book is used as a textbook or a successful premium. This recurring revenue improves the volume and velocity of your cash flow.

Book-Marketing Tip of the Day – October 2, 2018

Bookstore marketing tries to sell books. Non-bookstore marketing connects to needs of buyers and solving their problems. Which perspective do you think will sell more books?

Book-Marketing Tip of the Day – October 1, 2018

Commit to get FITT in your marketing by increasing the Frequency (daily action), Intensity (passion), Time (that you apply to marketing) and Type (the assortment of marketing tools) of your book-marketing actions