Book-Marketing Tip of the Day – October 29, 2018

"Sometime you have to ignore conventional wisdom. In 2008 everyone was asking, "When are you going to move into the hotel business, which has higher margins than air?" So, we started CheapOstay, a hotels-only brand. But after two years I wasn't making any money. So, we pulled the plug on the hotel business and lost a few million dollars, but returning the focus to our core strength paid off." Sam Jain, Founder of CheapOair