Book-Marketing Tip of the Day – October 4, 2018

Make a comparison. What do a cat and a refrigerator have in common? They both have a place to put fish, they both have tails, and they both come in a variety of colors. What similarities does your idea have with a raging river? A bud about to open? Building a house? Making a law? Raising a child? Waging war? How can these help you understand your idea in a new way? To what can you compare your idea?