When asked an important question while selling your books, always pause for at least a silent count of three before replying – even if it is easy to answer. You will appear more thoughtful, and you will make your prospects feel good that they asked a difficult question.
posted by Brian Jud at
5:32 AM
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Shoot for greatness. But greatness doesn't always come from dramatic leaps. Sometimes it comes from small, persistent leaps
posted by Brian Jud at
7:37 AM
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What is the best sandwich in every state? Find out here: http://tinyurl.com/zwd72bw
posted by Brian Jud at
5:03 PM
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There are many book-marketing actions you can take after your book is published. Here is a checklist to get started www.bookapss.org/PostLaunchChecklist.pdf
posted by Brian Jud at
5:49 AM
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There are many book-marketing actions you can take before your book is published. Here is a timeline to help you plan them www.bookapss.org/PrePubTimeLine.pdf
posted by Brian Jud at
5:23 AM
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The average office worker receives 122 emails per day, causing a rise in several maladies such as Inboxication, E-mailaise and Inflowenza
posted by Brian Jud at
5:41 AM
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Expectation is a difficult thing to overcome. After writing Catcher in the Rye, J.D. Salinger never wrote another novel. He wrote short stories and novellas, but no other full-length novel. How do you follow up on such a fantastic freshman effort? Some people just stop writing. If you make it big on your first (or any) endeavor, keep writing. Don't be afraid of success.
posted by Brian Jud at
6:18 AM
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Are you negotiating to buy a car? Wanting a good monthly report, the car-salesperson is more likely to bargain on the last day of the month
posted by Brian Jud at
7:36 AM
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Have a clear divide between important work and busy work. Do your writing in the morning and other busy work such as responding to emails in the afternoon. Or, vice versa. Allocate several hours for revenue-generating work, and other time (evenings or weekends) for the repetitive work that is less productive but needs to be done.
posted by Brian Jud at
7:21 AM
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Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word "risk" has roots in the Italian word rischiare, meaning, "to dare." Strike the right balance between risk and reward. Alberto Salazar, 3-time winner of the NY City Marathon said, "I had as many doubts as anyone. Standing on the starting line we are all cowards." Dare to sell to non-bookstore buyers.
posted by Brian Jud at
5:36 AM
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"Write A Book That Grows Your Business," APSS webinar tonight, by Robin Colucci; 6:00 pm ET, http://tinyurl.com/ybllagzu
posted by Brian Jud at
5:42 AM
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Sales ideas that work are wrapped up in a story. Here are six storytelling rules: Don't tell a boring story. Do tell a story with a clearly defined villain (could be your prospect's problem). Don't pretend you've never had to struggle. Do embrace your past and the experiences that define you. Don't end the story in the middle. Do provide a happy ending (your product as the solution.). Carmine Gallo in the July Costco Connection
posted by Brian Jud at
6:18 AM
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Can't find the time to listen to podcasts or audio books? Now you can – if you turn up the speed, according to the July 14 Wall Street Journal (p1). iPhone's default player offers up to 2x speed. Some listen at 3x and 4x speed. This is not a recommendation, just relating a potential time-management tool and a unique way to get more information in less time.
posted by Brian Jud at
6:15 AM
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When pitching your sales story to a corporate buyer, don't pretend you've never had to struggle. Potential buyers don't want to hear about your solution or your success until they know that you understand their struggles. Effective storytellers relate to buyers when they share their tales of failures, hardships and successes.
posted by Brian Jud at
5:41 AM
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Your ability to package your proposal into an irresistible story that moves the hearts and minds can make you more successful selling your books.
posted by Brian Jud at
4:48 PM
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Who is the best networker? According to the July 12 Wall Street Journal (p A11) it is Pradeep Aradhya, a recovering introvert. "Mr. Aradhya spends six to eight hours a week going to events and following up with people. He embraced as his networking mantra a formula he'd heard from colleagues in marketing: 'you must entertain, enlighten or enrich' people to attract positive attention to a brand. He tries to do the same for people he meets, so they'll remember him and help when they can."
posted by Brian Jud at
5:56 AM
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When selling, communicate a single message: why your content is the best means for reaching your prospect's objectives. "Simple" is the key.
posted by Brian Jud at
6:47 AM
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Your written marketing material should reflect the 7Cs: creative, credible, complete, concise, current, convincing and clear
posted by Brian Jud at
5:20 AM
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Has your book ever been labeled as "Ahead of its time?" That is a book-publishing euphemism for "it bombed."
posted by Brian Jud at
6:14 AM
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Precision marketing is reaching a targeted audience with a highly relevant message delivered in the context of their specific needs.
posted by Brian Jud at
4:54 PM
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You don't control a sales exchange by talking, but by asking questions, listening and responding to the answers.
posted by Brian Jud at
6:14 AM
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People buy for rational and emotional reasons. Market to the head (price, size, form) and heart (benefits, value)
posted by Brian Jud at
7:50 AM
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No word in the English language rhymes with month, orange, silver, or purple
posted by Brian Jud at
7:09 AM
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Sometimes a lot of effort goes into making things look effortless.
posted by Brian Jud at
6:07 AM
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Don't get your exercise by jumping to conclusions.
posted by Brian Jud at
5:15 AM
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posted by Brian Jud at
5:40 AM
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Declare your independence from selling only through chain bookstores – bricks and clicks. Expand the segment by looking for related associations with bookstores on their websites. What about niche bookstores? Examples of many bookstores by specialty may be found at http://www.biblio.com/booksellers_by_specialty.php
posted by Brian Jud at
8:25 AM
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"Standing on the starting line we are all cowards." Alberto Salazar, 3-time winner of the NYC marathon. Dare to sell to non-bookstore buyers
posted by Brian Jud at
6:42 AM
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The more carefully you define each niche, the more successfully you will penetrate it with info people in that niche find important
posted by Brian Jud at
7:16 AM
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Start networking events with a question focused on the other. Not, "Here is what I did today," but, "What was the highlight of your day?"
posted by Brian Jud at
7:25 AM
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