Book-Marketing Tip of the Day – July 15, 2017

Who is the best networker? According to the July 12 Wall Street Journal (p A11) it is Pradeep Aradhya, a recovering introvert. "Mr. Aradhya spends six to eight hours a week going to events and following up with people. He embraced as his networking mantra a formula he'd heard from colleagues in marketing: 'you must entertain, enlighten or enrich' people to attract positive attention to a brand. He tries to do the same for people he meets, so they'll remember him and help when they can."