Book-Marketing Tip of the Day – July 19, 2017

Sales ideas that work are wrapped up in a story. Here are six storytelling rules: Don't tell a boring story. Do tell a story with a clearly defined villain (could be your prospect's problem). Don't pretend you've never had to struggle. Do embrace your past and the experiences that define you. Don't end the story in the middle. Do provide a happy ending (your product as the solution.). Carmine Gallo in the July Costco Connection