Book-Marketing Tip of the Week - March 29, 2010

In non-bookstore marketing you can devise your own sales channels. You might sell your business books through airline magazines or career coaches; your book about dogs, in kennels; or your book about car safety in schools or automobile dealerships. You might choose to sell your romance novel to discount stores, or negotiate with Godiva Chocolate Company to use it as a premium, or have limousine services purchase it as a gift for their passengers.

Book-Marketing Tip of the Week – March 22, 2010

There are two places in which you can sell books – in bookstores or
outside of bookstores. That is an obvious statement, but sometimes
publishers overlook apparent opportunities because they are blinded by
tradition when it comes to selling their books. "I've always done it
this way" has become their mantra, its soothing familiarity lulling them
into a feeling of security befitting the passengers of the Titanic as
they began their journey.

Book-Marketing Tip of the Week -- March 15, 2010

Category buyers at Target are more "book friendly" than most discounters
due to a corporate commitment to reading and learning. The literacy
program Reading Is Fundamental (RIF) partnered with Target Corp. to
encourage children to stay engaged in reading activities throughout the
summer. The program (Summer Reading is Out of this World) featured an
online reading log and tracking system and a motivational activity.

Book-Marketing Tip of the Week -March 8, 2010

Companies look not at the price of your book, but what the item will cost them. If you can prove to your customer that it will save them more than your product costs, or help them make more than it costs, you are likely to make a sale.