Book-Marketing Tip of the Week – August 31, 2009

When asked who the target reader is for their book, many authors reply, "This book is for everybody." Few statements will kill a book more quickly. The special-sales market is extremely diverse in its reading and buying requirements. You will be more effective and efficient finding groups of people who, as a whole, exhibit some similarity of need for your title.

Book-Marketing Tip of the Week – August 24, 2009

The school category leads to many subsets. Could your title be sold to
elementary schools? What about high schools, colleges, or
special-education and vocational schools? Homeschooling? If you think it
might sell to colleges, think of all the places in which you could sell
your title there. Most have their own bookstores and libraries. Could it
be also sold as a text or reference book? If it is sold as a textbook,
is a teacher's manual required?

Book-Marketing Tip of the Week -- September 24, 2009

_
<mailto:brianjud1.tips@blogger.com>_

The school category leads to many subsets. Could your title be sold to
elementary schools? What about high schools, colleges, or
special-education and vocational schools? Homeschooling? If you think it
might sell to colleges, think of all the places in which you could sell
your title there. Most have their own bookstores and libraries. Could it
be also sold as a text or reference book? If it is sold as a textbook,
is a teacher's manual required?

Book-Marketing Tip of the Week – August 17, 2009

Since your booklets will be saddle-stitched, you do not need to create
copy for its spine, but the rear cover should be treated as you would a
standard book. Use this space for additional selling copy, particular if
used during your presentations. Leave enough blank space to be used for
advertising by the large-quantity buyer.

Book-Marketing Tip of the Week – August 10, 2009

Be willing to customize your products (cover and content) for an
industry or customer. Some stores may want a special size to fit their
shelves or existing display racks. Other may prefer a hard- or softcover
book. Sell people books they want to buy.

Book-Marketing Tip of the Week -- August 3, 2009

Appearances on mass media may reach everyone who will eventually go to
one of the retail outlets carrying your book. Promote frequently so
people hear or see your message when they are about to visit the store.
However, only a minority of the general public may be interested in your
content. So instead of trying to reach everybody, try to reach everybody
who is a prospect. You can do that through appearances on niche media –
broadcast and print -- that appeal to a specific audience.

Book-Marketing Tip of the Week -- August 3, 2009

_ <mailto:brianjud1.tips@blogger.com>_Appearances on mass media may
reach everyone who will eventually go to one of the retail outlets
carrying your book. Promote frequently so people hear or see your
message when they are about to visit the store. However, only a minority
of the general public may be interested in your content. So instead of
trying to reach everybody, try to reach everybody who is a prospect. You
can do that through appearances on niche media – broadcast and print --
that appeal to a specific audience.