Book-Marketing Tip of the Week -- August 3, 2009
_ <mailto:brianjud1.tips@blogger.com>_Appearances on mass media may
reach everyone who will eventually go to one of the retail outlets
carrying your book. Promote frequently so people hear or see your
message when they are about to visit the store. However, only a minority
of the general public may be interested in your content. So instead of
trying to reach everybody, try to reach everybody who is a prospect. You
can do that through appearances on niche media – broadcast and print --
that appeal to a specific audience.
reach everyone who will eventually go to one of the retail outlets
carrying your book. Promote frequently so people hear or see your
message when they are about to visit the store. However, only a minority
of the general public may be interested in your content. So instead of
trying to reach everybody, try to reach everybody who is a prospect. You
can do that through appearances on niche media – broadcast and print --
that appeal to a specific audience.
posted by Brian Jud at
9:52 AM
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