Book-Marketing Tip of the Week - June 22, 2009

A cash-flow statement is a document that projects how revenue and expenses flow over time. It records when your forecasted revenue will appear, and predicts the amount and timing of expenses so you can make marketing decisions that keep you moving ahead. It also points out the possible need for -- and the amount and timing of -- external financing. And when prepared properly it takes into consideration distributor discounts and the impact of returns on your earnings.