Book-Marketing Tip of the Week - June 8, 2009

Not all prospects are created equal in terms of their ability to buy your books. Online bookstores may display your title on their website and purchase from you as sales are made. Orders will come in for a book or two at a time until sales warrant stocking larger quantities. On the other hand, a company buying your books to use as a premium may purchase thousands at a time, but the sales process may take a year or longer.