Book-Marketing Tip of the Week -- August 3, 2009

Appearances on mass media may reach everyone who will eventually go to
one of the retail outlets carrying your book. Promote frequently so
people hear or see your message when they are about to visit the store.
However, only a minority of the general public may be interested in your
content. So instead of trying to reach everybody, try to reach everybody
who is a prospect. You can do that through appearances on niche media –
broadcast and print -- that appeal to a specific audience.