Book-Marketing Tip of the Week – June 29, 2009

Seek new opportunities with a clear eye and an alert imagination. Be
open to at least evaluating a different concept, a different way of
reaching the goals you have set for your business. Special-sales
marketing is like electricity. It gives energy and power to the
publisher, author and title. It brings good books to life.

Book-Marketing Tip of the Week - June 22, 2009

A cash-flow statement is a document that projects how revenue and expenses flow over time. It records when your forecasted revenue will appear, and predicts the amount and timing of expenses so you can make marketing decisions that keep you moving ahead. It also points out the possible need for -- and the amount and timing of -- external financing. And when prepared properly it takes into consideration distributor discounts and the impact of returns on your earnings.  

Book-Marketing Tip of the Week – June 15, 2009

Military associations represent the interests of active, reserve,
veteran and retired military members, and their families. The
associations perform many different functions. They provide services to
their members, inform their members and the general public about issues
of concern, and help bring together military communities with similar
interests or backgrounds.

Book-Marketing Tip of the Week - June 8, 2009

Not all prospects are created equal in terms of their ability to buy your books. Online bookstores may display your title on their website and purchase from you as sales are made. Orders will come in for a book or two at a time until sales warrant stocking larger quantities. On the other hand, a company buying your books to use as a premium may purchase thousands at a time, but the sales process may take a year or longer.

Book-Marketing Tip of the Week – June 1, 2009

When selling to schools, a teacher's guide is indispensable, and
additional information such as sample test questions, exercises, and
assignments are helpful. You might increase your chance of selling your
titles if you include overhead transparences and answer keys for grading
purposes.