Book-Marketing Tip of the Week –January 26, 2009

Your plan can be a simple document that describes the benefits of your
title to a particular market niche and the proposition you will offer to
entice people to purchase your books. It should outline the actions you
intend to take in six key areas. These areas are 1) the books/products
you offer, 2) the target market, 3) the special offer you are proposing,
4) the format you present and 5) the ways in which you test and 6) how
you evaluate your implementation.

Book-Marketing Tip of the Week -January 19, 2009

A broad-line strategy is usually more successful because stronger titles support weaker ones, customer recognition spills over to the entire line, your books may experience greater presence on shelves in discount stores, airport stores and supermarkets, and your promotional costs are spread over more titles. 

Book-Marketing Tip of the Week -January 12, 2009

Schoolbook buyers are reluctant to purchase from publishers with single titles. If you do not have a product line, consider bundling with other authors and publishers with complementary products. Then create a catalog describing your entire line. Buyers place great significance on your catalog, so invest enough money to create one of high quality.  

Book-Marketing Tip of the Week -January 5, 2009

 

Write your 2009 business plan. Begin with a mission statement that describes what you want your publishing company to be when it grows up. It should be a concise answer to the question, "Who are we trying to serve, and what do they want to be served?" Your mission statement helps position your business in the minds of your target audiences. If you are publishing a line of titles about gardening, you and your employees may think you are in the business communicating information about flowers and plants. But you are really in the business of helping people enjoy and appreciate life without spending a lot of money. Translate the definition of your company into terms that tell people what doing business with you means to them, and you will transform your business into a profitable venture for everyone.