Tip of the Day – June 30, 2021

When is the best time to start marketing your book? Now. 

Tip of the Day – June 29, 2021

Instead of defining yourself as an author, be the "outcome" person, the expert in helping people get the benefit your content provides.

Tip of the Day – June 28, 2021

Do you have a special talent? Singer, chef, storyteller? How can you apply your unique skill to your book marketing?   

Tip of the Day – June 27, 2021

People have on outcome in mind when thinking about buying your book. Use back-cover copy to reinforce that image and you get the sale.

Tip of the Day – June 26, 2021

Do not think about how much you get from selling your book, but how much you give to the buyers and readers.

Tip of the Day – June 25, 2021

Our attitude to rules is a closely related aspect of the entrepreneurial mindset. Entrepreneurs are rule makers and often rule breakers. 

Tip of the Day – June 24, 2021

"The best medicine for lack of discipline is an assignment, a deadline and a stack of bills." John Long

Tip of the Day – June 23, 2021

Authors are like cartographers, each given an enormous map, plotting new routes to an unknown destination

Tip of the Day – June 22, 2021

"A skill is something you learn. Talent is what you can't help doing." Caroline Ghosn

Tip of the Day – June 21, 2021

Do you want to find different ways in which to sell your books? Discover how in the APSS "Quick Pick of the Week." Also see a new special-sales tip every day. Both at www.bookapss.org

Tip of the Day – June 20, 2021

Use the unique value of your content to segment markets, position your brand and create competitive advantage. This advantage is cumulative -- it grows over time or with the number of customers served.

Tip of the Day – June 19, 2021

Planning is important as a first step, but shouldn't consume an inordinate amount of time, especially for a start-up. Focus on your customers, then start on your path in a considered direction. Then experiment, evaluate and iterate

Tip of the Day – June 18, 2021

All you need to know about "Turning Your Book Into a Business" by Karen Strauss at the APSS Free, Virtual Book-Selling University - starts Noon ET TODAY. Info and registration: https://bit.ly/3eFc7A4

Tip of the Day – June 17, 2021

"How To Package Your Book So It Looks Like A Commercial Title, Not A Self-Published Book" by Rudy Shur at the APSS Free, Virtual Book-Selling Univ - starts Noon TODAY. New topics and speakers. Info and reg: https://bit.ly/3eFc7A4

Tip of the Day – June 16, 2021

Discover "Foreign Rights and Wrongs" by Jan Yager at the APSS Free, Virtual Book-Selling University on June 17-18. Ten different topics with new speakers. Info and registration: https://bit.ly/3eFc7A4

Tip of the Day – June 15, 2021

Do you want to sell more books, get more publicity, sell foreign rights or sell to libraries and more? Attend the APSS Free, Virtual Book-Selling University on June 17-18. All new topics from last year. Info and registration: https://bit.ly/3eFc7A4

Tip of the Day – June 14, 2021

Before target buyers read your promo message they ask, "Do you know who I think I am?" Can you answer that question? 

Tip of the Day – June 13, 2021

Tony Robbins' Rule #1 on how to give a presentation (Fortune, Nov 17, 2014, p 129): Do your homework. "My first thing in preparing for a presentation is you've got to know your audience and what their deepest needs are, their deepest desires and their deepest concerns. That's more important than anything else. You have to carve your message and really make sure that it's going to hit the mark for who you're speaking with. So I usually do quite a bit of homework in advance. You can't add value until you know their needs."

Tip of the Day – June 12, 2021

Take know for an answer.  Keep up to date on your topic. Don't settle for the 40-year-old version.

Tip of the Day – June 11, 2021

Winners do consistently what others do occasionally.

Tip of the Day – June 10, 2021

Instead of defining yourself as an author, be the "outcome" person, the expert in helping people get the benefit your content provides.

Tip of the Day – June 9, 2021

Professional selling is about getting buyers to change their minds without losing yours.

Tip of the Day – June 8, 2021

Wondering about what to do next? Think, "What is the best use of my time right now?" 

Tip of the Day – June 7, 2021

Are you in a groove or a rut? It's easy to get stuck in a rut unless we think creatively and take some risks (or "adventures") See www.bookapss.org 

Tip of the Day – June 6, 2021

"It takes years to make a musical. So I've got to choose projects knowing that even if they open and close in a day, I will not regret the time I spent on them. And so, you can't choose on what you think is going to be a financial success. You've got to pick the idea that excites you and inspires you to write." Lin-Manual Miranda, creator of the musical Hamilton

Tip of the Day – June 5, 2021

You can achieve your dreams at any age. At 30, Harrison Ford was a carpenter. At 65, Harland David Sanders began Kentucky Fried Chicken. Ray Kroc was 52 when he opened his first McDonald's franchise. And Captain Crunch joined the navy at 50.

Tip of the Day – June 4, 2021

"If a publisher tells you it's too soon to tell if a book is selling well through bookstores, it isn't." Walter Pitkin, literary agent

Tip of the Day – June 3, 2021

Research is important. In fact, a recent survey shows that 3 out of 4 people make up 75% of the book-buying population. 

Tip of the Day – June 2, 2021

Teamwork makes the dream work. You and APSS (www.bookapss.org) make a great book-marketing team.

Tip of the Day – June 1, 2021

Discover "Foreign Rights and Wrongs" by Jan Yager at the APSS Free, Virtual Book-Selling University on June 17-18. Ten different topics with new speakers. Info and registration: https://bit.ly/3eFc7A4 or www.bookapss.org