Tip of the Day – June 13, 2021

Tony Robbins' Rule #1 on how to give a presentation (Fortune, Nov 17, 2014, p 129): Do your homework. "My first thing in preparing for a presentation is you've got to know your audience and what their deepest needs are, their deepest desires and their deepest concerns. That's more important than anything else. You have to carve your message and really make sure that it's going to hit the mark for who you're speaking with. So I usually do quite a bit of homework in advance. You can't add value until you know their needs."